Global markets, increased diversification, and the addition of software to more products are resulting in extended support, sustainment, and time frames for realization of value. Customer-centric and digitally focused organizations are finding advantages in forming stable teams for the lifetime support and growth of these new classes of products.
Product life cycles may appear at odds with traditional project delivery constructs such as the temporary nature of projects. However, they have many overlaps with the evolution of project thinking that includes focusing on customer value.
Organizations in such environments can find alignment and additional resources in creating long-running stable teams, staged funding, and program management constructs.
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