As markets shift from a single project delivery model to an ongoing delivery model, some organizations are looking for alternatives to temporary project structures that deliver a single product, change, or service. Instead, they are looking for delivery constructs that have a strong customer focus, recognize the rapid evolution of technology, and align with the ongoing service and revenue streams of loyal customers.
These factors have led to an increased interest in and shift toward product management life cycles for value delivery. Product management takes a longer life cycle view that encompasses support, sustainment, and ongoing evolution with the same team. Stable teams are especially valuable in complex and unique domains, such as systems with embedded software where knowledge transfer is time-consuming and costly. The shifting focus to product management is prompting some project-oriented organizations to adapt their delivery models.
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