Jeff Hiatt developed the ADKAR® Model which focuses on five sequential steps that individuals undergo when adapting to change:

  • Step 1: Awareness. This step identifies why the change is necessary.
  • Step 2: Desire. Once people know why the change is necessary, there needs to be a desire to be part of and support the change.
  • Step 3: Knowledge. People need to understand how to change. This includes understanding new processes and systems in addition to new roles and responsibilities. Knowledge can be imparted through training and education.
  • Step 4: Ability. In this step, knowledge is supported with hands-on practice and access to expertise and help as needed.
  • Step 5: Reinforcement. Reinforcement supports the sustainment of the change. This can include rewards, recognition, feedback, and measurement.


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